Marketing : unexpected viral video for the lion king cast

grace bailhache marketing video viral brisbane

Today, we’re travelling for Australia folks.  Indeed, for the first time ever, Disney’s blockbuster musical The Lion King will travel to Brisbane for a season commencing in September 2014 and thing is that after the official Brisbane launch announcement,  The assembled cast, surprised the passengers with the song  The circle of Life. It was so much fun. Have you seen this video ? I totally fell in love for it and wish I were one of the passengers buckled in for Virgin Australia’s flight 970 from Brisbane to Sydney last Wednesday, and witness this impromptu performance from the cast of the hit musical The Lion King.

This video is exactly what I call a perfect and unexpected marketing move for a show, who could dream better publicity than this. This short video have everything we’re looking for, a « real moment » life, ordinary people living an extraordinary moment, beautiful and talented cast, what else could you dream about ?

Share your thoughts about the video, let me know if you like or dislike it and why ? How would you react in such a situation ? Can’t wait to read your comments and happy sunday !

31 commentaires sur “Marketing : unexpected viral video for the lion king cast

  1. I’m not the target, my wife will probably appreciate that Grace.

    J.L

    1. Thanks for the feedback anyway coach ! Hope she’ll pop by and let me know !

  2. J’ai vu le roi lion au théâtre du Châtelet à Paris c’était magique, les comédies musicales devraient être plus nombreuses en France. Je ne crois pas que ce genre de vidéo pourrait se faire en France Grace. J’aime beaucoup

    1. Tu en as de la chance, je n’ai pas eu cette opportunité, j’avoue un petit faible aussi pour ce genre, cependant, je n’ai pas encore eu la chance d’en voir en live. Je me console avec mes classiques, Porgy and bess, West side story, et les Ginger et Fred, Gene Kelly etc….fais moi part de tes favoris à l’occasion, cela m’intéresse.

    1. Oooo really Philippe ? So sad you didn’t appreciate but….Maybe next time ?

  3. King lion dreamy moment my girl friend want to see it. Have you Grace ?

    Jay

    1. Hello Jake,
      Unfortunately NOPE hope you’ll both make it, I guess you’ll go with her ?

  4. I wish I was there too. Akunamatata is my favorite of king lion. Thanks Grace

    1. Me too Isobel, you’ll welcome. It’s always a pleasure to read you.

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