As promised dear readers, here’s an article first published in June 2012 which hopefully will answer some of your recents questions.

Do you have all the basics of branding in place, but you are still struggling to increase your sales ? What I have learned so far is that there are 3 biggest reasons for that, boring or unacttractive, no clear purpose of the value, no call to action. Here are some tips  for small, home & micro business owners who are working hard but couldn’t increase the sales they deserve, because they don’t know yet how to what to  interacte with customers in a less formal way, in order to build a strong human connection that helps build brand loyalty.

Is that you?

You need to learn how to create effective forms that will help you market and sell your services since the online forms are an effective way for users to communicate with brands and for brands to acquire customers. To ensure that the forms you’re creating respond to your final goal, be sure that they incorporate three golden keys :

Key #1 Brand creatively: Keep your signup form very creative with your logo and branded message in bold type that immediately capture user’s attention. You might also use eye-popping photos because this  is an pportunity to be different and genuine. I still recommend simple, big, bold typefaces to spotlight your products or services in an fun and eye-catching way.

Key #2 A Clear purpose : Use your form to grabbed users attention the minute they will see it because its provide an incentive that will motivate them to sign up. This works particularly well if you have a product sort of FREE giveaway to offer, such as a FREE eBook, a FREE ecourse, or a FREE download. You can check mine on my website.

Key #3 Call to action incorporation : Make sure your forms do incorporate calls to action buttons because they are inclines on online forms to compel a user to do something.  Keep in mind when you design your forms, that you have to give users a reason to click. That why you should put buttons with a clear call to action such as  “Sign-Up for your Free Facebook page E-course,” “Get your Free telesales scripts E-book” or “Download Our Free podcast on how to use your Facebook page timeline to tell a story”  to have a better conversion than just a simple “submit” button.

Quick Tip: It’s important to remember that with the forms you can be professional while also ‘keeping it real’ with your customers. Plus, you don’t have to stick to the same forms forever. You should  create a few and change them out often to grab the attention of all your potential customers.

What do you think? Have you used any of those keys ? What tips would you add? I’d love to hear your comments below.