So how are you my lovelies interweb compaions ? What did you get for christmas ? My santa list was very short but I’m graceful that I got everything I wanted. I needed to share this with you guys, not only because I simply loves those 2 marketign ideas that rocked the internet in december but also because they have a meaning, it’s not just a viral, for me there are just really amazing, talented kick ass campaign. First off, to promote the importance of giving blood during the Christmas period, the West End donor centre just off Oxford Street in London made this original operation. With a touch of Christmas magic, a series of Santas have queued up outside the center saw their red suits drained to a brilliant white after they rolled up their sleeves to give blood at a central London clinic. That so brilliant….. What do you think ?
I fell in love for this five-minute Christmas Miracle video , bravo to creative agency, Studio M you did this christmas gift for WestJet. Filming took place on Thursday, November 21, and Studio M posted its final cut – of more than 30 hours of footage from 19 cameras – on Saturday, December 7. WestJet posted it on YouTube on the night of December 8. Never heard about this company before but gosh I won’t forget for sure. You probably already seen it, but I can’t get enough of it. Last year, I had crush on the Nasa lip dub remember ? But this is just a christmas miracle you know ?
What lessons did I learnt from those two ideas ? They’re both original, they made it personal, fun, and plus for the video a moment of emotion captured.
See you on the comments folks let me know all about your christmas and those two ideas !
What do I think ? I think the donor center should have hire someone to do properly the job, it’s a good idea but what a picture in front of a video ? I hope they really motivate people and not only that day, at least with the video, they could have people every day coming to give blood after seing a video.
Hummm I see what you means Phiippe, but I don’t know what budget they had for the campaign, not that easy for some institutions…
Of course those are good ideas but I wish the center had more links and more articles.
Yes, me too Alphonsyne.
I never gave my blood and it’s a good reminder that people can be save by that, thanks Grace. Nice video it’s look like a movie.
Thanks for the feedback Isobel. I did but years ago, that one the reasons, why I choose them too.
Hi Grace so glad you loved that video too, saw it a bunch of time. White santa is a good one too.
Jay
I’m aways so happy to have you around Jake, thanks for the nice words.
The first one could have been more important, it’s so important but I see it only on your website Grace. The video is so american too much. Poor guy who ask only socks
X
That funny how most of you really noticed the donor center but not in a good way. They do how they can….Lol Xavier, what would you have asked ?
Grace, this is a great piece of share, I saw this video on some Facebook wall but not the other campaign. Dommage ! They deserved it.
J.L
Thanks coach as I says before, you can’t do much about it.
Alors là ! l’idée des pere noel rouges qui donnent leur sang et deviennent blanc ! (et heureux, j’imagine) ça c’est une super idée !! Bravo !
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Absolument cher Gérald, j’ai trouvé cette idée fabuleuse car c’est un geste important, dont nous pourrions tous bénéficier et que nous ne faisons pas naturellement. L’idée est belle en effet.
Awesome post as always Grace both ideas aren’t from US so again, thanks for sharing this with us!
You’re much welcome Heather. Glad you liked it. I am constantly learning knew things as well .