This is it dear readers, the last post in english for the blog before my break. Originally published in the summer 2013, this article will answer some of your questions. 

Whether you are in sales, a solopreneur, a small business or a big company, a successful experience for your product or service begins with choosing the right strategy for your promotions. You can have the best product or service out there, but unless you promote it successfully, no one will know about it and you leave a boulevard to your competitor. You have to take action by using several communications activities to show your value, in order to stimulate product interest, trial, or immediate sales depending on what your business.

There are several components to a sucessful promotion and there are three basic types of promotional strategies – a push strategy, a pull strategy and the combination of the tw strategies.

A push strategy involves convincing trade intermediary channel members to « push » the product through the distribution channels to the ultimate consumer in other words it’s a way for you to create customer demand for your product or service through promotion. In general push promotional strategies focus on selling directly to customers, for example, through point of sale displays and direct approaches to customers. Here some of the typical tactics employed in push strategy : free trials, contests, discounts, premiums or buy-back guarantees.

A pull strategy attempts to get consumers to « pull » the product from the manufacturer through the marketing channel in order words it’s the fact to use advertising to build up customer demand for a product or service. In general pull strategies focus on marketing communications efforts on consumers in the hope that it stimulates interest and demand for the product at the end-user level. For example, advertising women products or services on female blogs or you tube chanels is a pull strategy. Some typical pull strategies tactics include sales promotions, offering samples, coupons, discounts, holding contests, sweepstakes, games and building demand through social media sites.

Some companies use a combination of both push and pull strategies. The key is to make your : appropriate choices, because, there is no single correct combination of push and pull. The amount spent on each type of strategy will depend on factors such as the type of product or service, your budget, the target audience and the competition you have to face. Of course, the perfect combination of both seems to be the ideal, in one hand pushing to create customer demand through constantly developing new products or services and offering these products in stores and services online, in other hand pulling customers towards these products and/or services through advertising and promotion deals.

Strategy is just as important as the marketing tactics themselves so before you start any pull or push promotional campaign, you should figure out what your goals are, you must remember that a push strategy is sales oriented, a pull strategy is marketing-oriented and a push-pull strategy is a combination of the two, then try each of them to choose the most efficient way for you to achieve your goals. .Just don’t expect to become a millionaire over night because it takes time before you’ll see a great return on your investment.

What strategy or creative idea would you rather used to get the attention of bored consumers ?