As promised dear readers, here’s an article first published in June 2012 which hopefully will answer some of your recents questions.
Do you have all the basics of branding in place, but you are still struggling to increase your sales ? What I have learned so far is that there are 3 biggest reasons for that, boring or unacttractive, no clear purpose of the value, no call to action. Here are some tips for small, home & micro business owners who are working hard but couldn’t increase the sales they deserve, because they don’t know yet how to what to interacte with customers in a less formal way, in order to build a strong human connection that helps build brand loyalty.
Is that you?
You need to learn how to create effective forms that will help you market and sell your services since the online forms are an effective way for users to communicate with brands and for brands to acquire customers. To ensure that the forms you’re creating respond to your final goal, be sure that they incorporate three golden keys :
Key #1 Brand creatively: Keep your signup form very creative with your logo and branded message in bold type that immediately capture user’s attention. You might also use eye-popping photos because this is an pportunity to be different and genuine. I still recommend simple, big, bold typefaces to spotlight your products or services in an fun and eye-catching way.
Key #2 A Clear purpose : Use your form to grabbed users attention the minute they will see it because its provide an incentive that will motivate them to sign up. This works particularly well if you have a product sort of FREE giveaway to offer, such as a FREE eBook, a FREE ecourse, or a FREE download. You can check mine on my website.
Key #3 Call to action incorporation : Make sure your forms do incorporate calls to action buttons because they are inclines on online forms to compel a user to do something. Keep in mind when you design your forms, that you have to give users a reason to click. That why you should put buttons with a clear call to action such as “Sign-Up for your Free Facebook page E-course,” “Get your Free telesales scripts E-book” or “Download Our Free podcast on how to use your Facebook page timeline to tell a story” to have a better conversion than just a simple “submit” button.
Quick Tip: It’s important to remember that with the forms you can be professional while also ‘keeping it real’ with your customers. Plus, you don’t have to stick to the same forms forever. You should create a few and change them out often to grab the attention of all your potential customers.
What do you think? Have you used any of those keys ? What tips would you add? I’d love to hear your comments below.
I’am very impress by your english sister. This is a a very informational and very helpful post especially for networkers who are new with the business.
Alph
Thanks Alphonsyne I still have to improve it, too many errors.
It’s a great post.
Thank you Dany and welcome to my blog.
Thanks for a great post Grace. Your blog site is fantastic, I just can’t stop reading, its so fresh, so filled with updates. I sign up to yours in the website because the headline grabbed my attention.
Welcome to the blog Jean-Louis, I was delighted to have you on the website and hope we’ll continue our exchanges here as well.
If you people eliminate the common marketing mistakes everyone is making and adopt principles proven to boost results this can help. But before they have to know that marketing decisions are made under uncertain conditions. It is impossible to know the exact response from clients without some form of testing or the response of competitors.
There a clear and obvious difference between regular customers and other customers. What are the principles you are talking about and for whom Philippe ?
J.L
Jean-Louis, I am talking about marketing principles such as focusing on the needs of your customers, to know your target market and make sure your customers see your marketing messages.
This has already been say by Grace, it’s not new. What value you think to add with the comment you made Philippe ?
J.L
What is your problem exactly Jean-Louis ? I comment on a topic and many others in this blog, not to show anything. I’ am learning also from Grace otherwise I will not come back here often. I think that the best marketing ideas are actually company operations that happen to be really appealing or compelling to customers too not only to make entrepreneurs feel good or happy of themselves like I see often.
There is no problem Philippe. I was trying to understand what you meant to say. The only real principle is to do whatever it takes to ensure that your customer is successful in his endeavor.
J.L
I was not saying something else. But there is a difference between the goal and how to achieve it.
I’m very curious to read the differences you have in mind Philippe.
J.L
Jean-louis What I mean is that a lot of people have goals but not half of them do anything to achieve them to change their lifes.
So you agree with me. Only the champions do whatever it takes to be champion. I was right from the beginning.
J.L
@ Jean-Louis & Philippe…Thank you so much to both of you for those very interesting comments. It’s been a while and I guess you don’t follow this post any longer. Well, just to let you know that I’m back again and the blog will have new posts.
I still think the same. I don’t know why you don’t propose the newletter subscribtion anymore ? What about your list ?
Good question and the answers Alphonsyne is that I thought it incessary when I had the website, but now I’m thinking about renewing it…
This is one of your best post.
J.L
Thanks coach. I remember our conversation about it.
I agree that call to action work for me only when there a value offer, if there’s a guide or a free course.
Yes Isobel, that the reason why my samples are about the value. Thanks for reading.
Thank you for being our instructor on this niche Grace. I enjoyed the article a lot.
That nice to read thanks Heather.